Mert Alas and Marcus Piggott met in 1994 at a party in Hastings: a request for a lighter sparked a conversation about their shared passion for fashion. By 1997, an abandoned loft in West London had become their studio; they made their debut in *Dazed & Confused*. The iconic duo went on to shoot campaigns for Armani, Cavalli, Fendi, Miu Miu, Gucci, YSL, Givenchy, and Lancôme. Elite muses: Lady Gaga, Madonna, J.Lo, Linda Evangelista, Gisele Bündchen, Björk, Angelina Jolie, Rihanna. Famous for extreme digital enhancement and empowered female heroines—raw sexuality, innate confidence—: “Women with character who convey their essence without words or poses.”
