Pucci: The Art of Fashion

The most authoritative book ever published on Pucci, the iconic and inimitable Italian fashion house celebrated for its swirling geometric patterns, glamorous designs and innovative creative collaborations.

This lavishly designed and lavishly illustrated publication offers the most definitive look at the rich history of the revolutionary and iconic fashion house founded by Emilio Pucci. It includes previously unseen material from the brand's archives at the Palazzo Pucci in Florence, making it the most detailed and comprehensive monograph published to date.

First championed by Jacqueline Kennedy, Sophia Loren, and Marilyn Monroe, and later by pop icons like Madonna and Kylie Minogue, the brand is known for its pioneering collaborations. Big names in fashion and art have worked with Pucci, supported by editors such as Suzy Menkes, Maria Pezzi, and Diana Vreeland, and photographers like Peter Lindbergh, Franco Rubartelli, Mario Testino, and Inez & Vinoodh.

Since 2002, bold creative directors —Christian Lacroix, Peter Dundas, Massimo Giorgetti and most recently Camille Miceli— have drawn inspiration from Pucci's incredible legacy as a starting point for new creative directions.

The book is organized thematically and divided into three main sections: color, material, and the study of the body and movement. Each section opens with an insightful text before showcasing extensive selections of Pucci motifs—many previously unpublished—accompanied by material from leading fashion publications spanning the 1950s to the present day.